Trust to be the focus of World Pharmacists Day 2021

Trust barometers have found that distrust of societal leaders has increased and distrust of information sources is at a record high, fuelled by the COVID-19 pandemic and the infodemic around it. At a time of uncertainty and when vaccines hesitancy remains a major hurdle, public trust in pharmacy is more important than ever.

“Evidence indicates a significant association between trust in healthcare professionals and health outcomes for patients. Pharmacy has built up a reserve of trust over many years of caring, positive relationships, expertise and excellent practice, all delivered with consistency. We can put this trust to good use in countering the anti-vaxxers as well as in continuing to improve the health of our communities in general. I invite all my colleagues around the world to join this year’s campaign and spread these important messages,” Mr Jordan added.

More information and campaign materials are available on FIP’s World Pharmacists Day webpage: www.fip.org/world-pharmacists-day.